Touching the Lives of Others: In for a Little or a Lot

As odd as it seems – I am totally hooked on YouTube. I know, late to the party as usual, but several years ago, thanks to Laura Geller, a makeup artist in my old NYC neighborhood, I discovered my first beauty YouTuber. A sprite of a young woman, Miss Glamorazzi, who totally charmed me into searching out others like her on YouTube! From there it just snowballed -- beauty, fashion, lifestyle, music. I won’t tell you how many YouTubers I am subscribed to at the moment – somehow, I think it might be more than any other 65-year old woman on the planet. (The good news is there is not one “cat” subscription in the list! Not that I'm judging.) Coming from the world of marketing and advertising, I am pretty sure that YouTube statisticians are scratching their heads – it's highly likely that I am the one viewer that messes with their demographic profile!